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Digital Signage
0207 735 2020

Digital Signage

Digital signage brings the opportunity to deliver information and advertising in a dynamic multimedia format. It’s eye-catching, engaging and offers superior return on investment when compared to traditional printed signs.

Retail

The retail sector is by far the biggest single vertical market for digital signage. Retailers use digital signage for sales, marketing and branding purposes. Dynamic images for advertising are far more attractive than paper posters and offer greater flexibility for a given space. With digital signage, it is possible to show a broad range of different adverts on the same display while managing and monitoring content remotely. Many retailers already employ digital signage solutions on a global basis because it is quick, efficient and affordable.

Public Display

Post offices, doctor’s surgeries and hospitals are just a few public places that are often visited by a large number of people. Digital signage is an infotainment technology and customers can be informed about important facts or they can entertained whilst they wait to be served.

Corporate Communication

Digital signage is an excellent tool for communication. In the workplace, it is used to inform and educate staff on health and safety, upcoming events and messages from management. For visitors it enforces an organisation’s brand identity, entertains visitors in reception and shows the way to meeting rooms.

Public Transport

Railway and bus stations are visited by large numbers of people every day and digital signage can keep passengers updated before, during and after their journey. Instead of a single inconspicuous paper poster with just one message, digital signage can be used to show numerous messages on multiple displays. Pictures, text and videos – anything is possible to help make information clear and visible. And using a combination of indoor and outdoor displays, will help the message reach its intended audience regardless of the location.

Banking

A bank is an institution that offers a broad range of products and services. As a result, it can be a challenge to keep customers informed about the various banking products and services. Digital media is the ideal solution to show the latest information as quickly as possible.

Airports

Airports are crowded and hectic places where people constantly arrive and depart. Airport solutions are the perfect medium to provide passengers with real time travel information and guidance. Signage in airports is one of the oldest and best known applications for digital media. It shows passengers a mixture of sales promotions, video clips, movies, luggage information and flight details.

Leisure and Hospitality

Pubs, clubs, gyms and restaurants are all environments that benefit from digital signage. Through advertising campaigns and displaying the latest offers – digital signage can offer a good return on investment through increased sales and customer retention. Hotels and convention centres have also recognised the need to incorporate digital signage into their facilities. Effective digital signage can inform people on the spot and serve as a virtual concierge to keep tourists informed about their holiday resort, give directions, display schedules for activities and even advertise hotel amenities such as restaurants and spas.

Education

Digital signage enables educational facilities to communicate with students, staff and visitors with Conference, Lecture Theatre and Exam times. In primary and secondary education, digital signage can be used to demonstrate class work or school outings. For further and higher education it becomes a tool to sell the benefits of the establishment to prospective students as well as entertaining and informing existing students with campus activities, union messages and campaigns.

Check out our case studies here

Get the expert advice you need

RTS is committed to the needs of customers through supplying a wide selection of products ranging from indoor wall mounted displays to outdoor freestanding units; from standalone display screens to fully maintained multi-site digital networks that are all controllable from one central point.

Whether you want to create a custom unit to advertise your business at exhibitions, aide in retail sales, inform or enhance your working environment. RTS can help find a solution!

If you or your organisation feels that you could benefit from using digital signage technology feel free to contact RTS with any relevant questions about your project.

Contact us or call us on 0844 800 6440.

Find out more about digital signage from RTS

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